Custom Design Services

I offer personalized and custom original art, illustration, and design for small businesses and individuals.

For Small Businesses

I specialize in working with small business owners who are wanting a personalized design experience, who enjoy working collaboratively and having their ideas incorporated into custom designs that communicate their vision. I work with business owners to create a comprehensive branding package that captures and outlines the attributes, values, personality and tone of their business in a visual communication toolkit. Below are some of the small business owners I have had the pleasure of working with to create one-of-a-kind logos, branding packages, and collateral materials including stationery, packaging, labels, tags, patterns, stickers, social media templates and posts, and digital advertisements.

Thrive Babe wanted a logo that looked raw and organic, like the food they serve. For this female owned and operated business, I created a “T” that looks like a woman’s silhouette and a sprout, with hand created custom typography that incorporated more sprout elements.

SK Coaching wanted a logo that communicated personal growth through enneagram coaching for people working in caregiving careers. I created two open hands to symbolize caregiving and growth, with vines pointing upward to an enneagram circle.

This yoga instructor wanted a personalized logo for business communications that incorporated her name into a yoga pose. I created the logo by reflecting the two Ls in her name as the base of the pose, with the arms reaching upward to create a Y for yoga.

This small business owner wanted a botanical and illustrated look featuring cocoa beans and pink cocoa flowers. I created hand drawn elements with detailed line work, combined with modern typography for a logo that communicates the art of making chocolates.

Branding Package

Beginning branding packages include a comprehensive and collaborative design of your brand’s visual personality and tone aligned with your brand values and attributes. You will receive multiple custom logo mockups, several variations of your final logo, a cohesive color palette with all color codes, font pairings for usability across print and digital channels, and guidelines for using all of these elements to create an identifiable brand customized to your vision.

Please take a minute to read about what is included in each of the components of the branding package. Branding packages start at $500.

If you are interested in working together, please contact me via email to book a free consultation.

  • Every custom design experience starts with a meeting to outline your brand mission, values, attributes, core communication goals, visual tone and personality. During this meeting we will also collaborate on potential taglines or slogans to incorporate into the branding.

  • After our consultation, I start by creating 3-5 mockups for potential logos. You pick one of the mockups, or we combine elements from the mockups, to create a vector design of your primary logo. Vector is the standard for logo design as it allows you to increase or decrease size without losing resolution.

    We collaborate on your primary logo design, with unlimited editing, until you LOVE the logo. Then I use the primary logo to create a secondary logo, a sub logo, and an icon.

    You receive the original design file as PDF future designers can edit in Adobe Illustrator. You also receive an SVG file, and PNG files with transparent and white backgrounds for each logo type.

  • The branding package includes a custom palette design including primary and secondary colors, with guidelines on how to use the colors to create a cohesive brand look.

    Typical brands include 1-3 primary colors, and 3-5 secondary colors, with an aim of 5-6 overall colors in a palette.

    Your branding package will include CMYK, RGB, HEX, and HSB color codes to ensure continuity of color across all mediums.

  • Your branding package includes 2-3 font recommendations, including a typeface for headings and copy, as well as a font for display elements. These fonts will work together to support the brand tone and personality, and to ensure readability across print and digital channels.

  • I offer several different design add-ons during the initial branding, or at any time after we complete the branding package. They include:

    Stationery such as letterhead, envelopes, notecards, thank you cards, email templates, email signatures, and business cards.

    Social Media such as profile and cover images, templates for posts and stories, and highlight icons.

    Marketing collateral such as flyers, brochures, postcards, mailers, and digital ads.

    Promotional materials such as stickers, t-shirts, bags, and magnets.

    And other design services such as business patterns, illustrations, design marks, and elements.